Twiistup Official Press Release

For Immediate Release

Contact:
Stephanie Macadaan
925-408-7412
steph@twiistup.com
www.twiistup.com

SPOTLIGHT ON SOUTHERN CALIFORNIA TECH TALENT AT TWIISTUP
Yahoo, Userplane, dev.aol.com, Microsoft, and Interfuel to Sponsor Inaugural Event

Santa Monica, California, April 23, 2007 – Innovation will be the focus of the first Twiistup™ event that will take place on Wednesday, May 9th at Zanzibar Club (zanzibarlive.com) in Santa Monica.

The evening event will showcase some of the best and the brightest tech talent in the Los Angeles area. As the West Side continues to attract both large and small technology companies, Twiistup provides a venue for tech enthusiasts to interact.

“Twiistup provides the stage for start-ups to showcase their ideas and the venue to network with fellow innovators, investors, job seekers, and established technology leaders,” said Mike Macadaan, Founder of Twiistup. “One of the most important ingredients in a successful business venture is generating energy and excitement from those that can help move an idea along.”

A contest for Southern California start-ups was held by Twiistup, and the winners will demo their new products and give a presentation during the event. The companies chosen to present are Buildv1, Goodreads, Verse Studios, Yourminis, and Urbaniacs. For more information on these companies, visit www.twiistup.com/presenting.html.

Joseph Kosinski, Director of commercials for Gears of War, Halo 3 and others, will be at the event to discuss the tech behind his work. Twiistup will also feature exciting demos, appetizers, cocktails, swag bags, DJ entertainment, robotic art, and prize giveaways.

Twiistup was founded by Mike Macaddan. Based in Silicon Valley, Mike works with AOL, overseeing product development and design efforts in San Francisco, Los Angeles, New York, and Washington, DC. He has worked with Netscape, Disney, and Intuit. Most recently he has turned his attention to promoting innovation within a corporate setting.

Joining Mike on the Twiistup team is Ryan Buckholtz, a Los Angeles based entrepreneur. Ryan is the founder of Teendriving.com, one of the most popular sites on the internet devoted to teen driving safety. He is currently working on building an online community of entrepreneurs, with the goal of changing the way that new ideas are funded and developed.